Design Sprint Prompt
Create a comprehensive IoT-based product/service offer for 'Hansong Technologies' that will allow them to successfully enter the CSA market and benefit both the Producer and Subscriber by:
1. Increasing farm yield
2. Improving operating efficiency - from “farm-to-fork”
3. Supporting sustainability initiatives
4. Providing healthier food to the Community
Each team should envision themselves as a business consulting firm’s design advocates, hired by Hansong.
Hansong Technologies
48 Hours in 3 Weeks
Darshan, Hemil
My Role
Each team member's role shifted throughout the project phase. Below are the roles I played in each phase of this project
Responsibilities
- Led the product design team from research through Ideation & down selection
- Conducted environmental analysis and strategized the new revenue stream
- Designed prototypes and refined the ecosystem
- Identified business partners for the business unit
Environmental Trends
- Market Forces
Similar market segments: Multi-CSA farms
Switching costs: Due to seasonal changes
Market Issues: COVID-19 outbreak, increase in retail delivery charges
Fitness freaks are enthusiastic about protein rich farm fresh foods - Technology Usage
Egg washers
Egg Nutrient graders and selectors - Macro-Economic Forces
Lack of public service for machinery support to lead quality egg farm for affordable expense (Economic Infrastructure)
Insights from User Research
- Extensive labor due to manual works in maintaining chicken farm (Cleaning, Collecting, Washing, Feeding, Temperature balance)
- Ag-tech solutions are expensive
- Egg produce is wasted due to seasonal changes
- Subscriptions showed inclination during COVID times ie., community leans towards farm-diet plans
- Less ROI (Return on Investment) due to fluctuations in labor
Customer Quotes
Business Model & Big Picture SWOT
Who are we designing for?
Emotions in Customer's Journey
Identified Opportunities for Hansong Technologies
- Automation for reducing labor costs
Monitoring chicken health; Maintaining ideal temperature; Watching out for harmful gases - Establishing new consumer segment for Egg CSA expansion
High protein farm-fresh produce consumers in Gym
Our Solution
Smart Coop
With Hansong's manufacturing strengths in Mechanical, Electrical Engineering. We proposed a solution assembled from their current business.
Egg Farmer's Remote Monitoring Features
Farm-diet planners app
Farm Fit Business Unit Pricing Structure
Value for CSA Farmers (Customers)
- More subscriptions from high-protein diet seekers
- One stop solution to monitor barn and chicken health
- Reduced labor for maintainence
Value for Fitness Freaks (Consumers)
- Direct association with gym services enables them to reach out to trusted farm fresh eggs
- Updates on smart watches help them know about healthy food services
- Spend less time in searching for natural protein availability
Value for Hansong's Business
- Low cost solution that could be easily installed with existing technology
- Revenue from installation and maintenance
- Open up new revenue to support fitness freaks who rely on farm-fresh food
Reflections
Hansong's design sprint taught me how to bridge the customer's needs to create value propositions for Hansong's business. This project allowed us to explore neglected community farms and help them identify subscribers who need Egg protein, while also addressing the customer's concerns to ease their egg farms' operations. Among the group of participants who explored other CSA produces, client rated our Service + Product opportunity as a unique solution. Research on retail & logistics business partners to bring the business model live was appreciated. For more details on process and down selection, feel free to grab a chat. Thanks for making it until the end. Here is a toast for you.
