Farm Fit
Context
Farm fit is an IoT-based product/service offer for 'Hansong Technologies' that will allow them to successfully enter the community poultry market.
Team
This project was led by a former GE Appliances Design Director, now a professor of practice. Three-person teams were created based on backgrounds and interests. Each team envisioned themselves as design advocates for a business consulting firm hired by Hansong Technologies.
Project Duration
48 hours in 3 Weeks
Tools Used
Adobe XD, Photoshop, Illustrator
Client
Hansong Technologies
Result
Hansong rated our pitch and solution as a unique opportunity for their immediate business/roadmap.
My Roles & Responsibilities
I had rotating roles with teammates in various phases of the project
- Led the product design team from research through ideation and down selection, serving as the Product Manager.
- Conducted environmental analysis and strategized the new revenue stream
- Identified key partners for the new business unit (Operation Manager)
Product Pitch
I am working on the case study. Meanwhile enjoy our pitch deck and the toast below
Highlights of the Farm Fit business model
Value for CSA Farmers (Customers)
- More subscriptions from high-protein diet seekers
- One-stop solution to monitor barn and chicken health
- Reduced labor for maintainence
Value for Fitness Freaks (Consumers)
- Direct association with gym services enables them to reach out to trusted farm-fresh eggs
- Updates on smartwatches help them know about healthy food services
- Spend less time searching for natural protein availability
Value for Hansong's Business
- Low-cost solution that could be easily installed with existing technology
- Revenue from installation and maintenance
- New revenue stream to support fitness freaks who rely on farm-fresh food
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